On the last day of May, I traveled to Sydney, to work with photographers at Campaigntrack, an Australian marketing firm specializing in real estate. We shot for 4 days, in 6 different houses ranging from the big and beautiful (see lead image, above) to the small and ordinary.
Campaigntrack was looking for a way to differentiate themselves and create a more upscale, sophisticated image that would stand out from the typical Aussie real estate photo. As they saw it, composition and styling were key components that they could work on…and I agreed. Usually, when I teach real estate photography, it’s all about lighting technique, so this was a terrific chance for me to focus entirely on composition and the “feel” of a photo — two things that are at least as important but which often get short shrift.
Having a variety of houses to work in was great, too – we got to play around in a gorgeous country villa, but we also spent time in houses that are much more typical. Campaigntrack photographers aren’t afraid to roll up their sleeves and move furniture, and frankly I was a bit shocked at the lengths they’re willing to go to make a room show at it’s best. We did 3 shoots a day, punctuated by one-hour sessions in a conference room dissecting the images on the big screen, and reviewing existing Campaigntrack work as well as that of their competitors.
And, like every time I’ve visited Oz, I was treated to an overwhelming display of hospitality. Thanks to Paul Gal, Nolan Metcalf, Tim Dean, Jori Scobie, and the entire CT team of photographers, videographers, copywriters, retouchers, and stuffidontevenknowabout!
Here are a few highlights from the week — thanks much to Nolan Metcalf for the behind-the-scenes photos!