On the last day of May, I traveled to Sydney, to work with photographers at Campaigntrack, an Australian marketing firm specializing in real estate. We shot for 4 days, in 6 different houses ranging from the big and beautiful (see lead image, above) to the small and ordinary.
Campaigntrack was looking for a way to differentiate themselves and create a more upscale, sophisticated image that would stand out from the typical Aussie real estate photo. As they saw it, composition and styling were key components that they could work on…and I agreed. Usually, when I teach real estate photography, it’s all about lighting technique, so this was a terrific chance for me to focus entirely on composition and the “feel” of a photo — two things that are at least as important but which often get short shrift.
Having a variety of houses to work in was great, too – we got to play around in a gorgeous country villa, but we also spent time in houses that are much more typical. Campaigntrack photographers aren’t afraid to roll up their sleeves and move furniture, and frankly I was a bit shocked at the lengths they’re willing to go to make a room show at it’s best. We did 3 shoots a day, punctuated by one-hour sessions in a conference room dissecting the images on the big screen, and reviewing existing Campaigntrack work as well as that of their competitors.
And, like every time I’ve visited Oz, I was treated to an overwhelming display of hospitality. Thanks to Paul Gal, Nolan Metcalf, Tim Dean, Jori Scobie, and the entire CT team of photographers, videographers, copywriters, retouchers, and stuffidontevenknowabout!
Here are a few highlights from the week — thanks much to Nolan Metcalf for the behind-the-scenes photos!
As I mentioned recently, there are 6 new episodes currently being added to the Lighting For Real Estate Video series, under the heading “Le Monde Réel”. We went live with “Rick” a couple of weeks ago, which covers a gnarly color cast situation, and more recently we released “Simon” – which deals with a bizarre reflection issue, and “Kristen” which addresses log homes and wood paneling.
Coming up next week is “Pat”, which centers on flash technique and photographer-induced shadows.
If you’re a subscriber, log into the site and look under the “Video” tab to find the “Le Monde Réel” link. That’ll take you to a new page with all three videos ready to play. And check back periodically — there are 3 more episodes in the editing phase as we speak, which will be released as they’re ready, about one every week to ten days.
I’ve been working on a new set of videos to add on to the Lighting For Real Estate Photography series, and I’m happy to announce that we’re about to release the first one!
Last fall, I asked for submissions of “problem” images — photos that people found particularly challenging to compose and light. We got some great stuff, and out of those came the six new episodes we’re calling “Le Monde Reèl” (The Real World).
We’ll be releasing them one at a time, as they come out of the editing process. Look for the first one this Friday – April 5th! The rest will follow, about one every week or 10 days.
These are free-form discussions with the photographers themselves, in which we dissect the image, identify the challenges, and propose solutions to each specific problem. I think it’ll be a nice addition to the 22 episodes already up.
If you’re already a subscriber, you’ll be getting an email each time a new episode goes live. But I know half of you signed up with bogus emails, so I’ll be posting something here, too. 😉