Real Estate marketing tends to be, well, conservative. To put it mildly. In fact, when I look at the marketing collateral (in which my images are often featured prominently), they tend to look as if they were designed in the mid-80’s.
So I was stoked when one of my long-term clients, Michael Thompson, asked me to shoot a series of photos for his new self-promotional brochure. Michael wanted to avoid all the clichés that dominate his industry. He also wanted a very photo-centric brochure, with a minimum of text. Finally, he wanted the images to be evocative, even startling, and he didn’t necessarily want to be featured prominently in any of them.
Very, very cool. (rubs hands together) read more after the jump