San Francisco Loft by Muratore Corp


Muratore Corp. is best known for its work in San Francisco highrises, especially the Millenium, but also in the Infinity Towers and many more scattered across Nob Hill, Russian Hill, and other neighborhoods.

So this project was different: a ground-floor loft in a brick-and-timber structure in the South of Market, just a few blocks away from the rarified air of the SF Millenium Tower.

I photographed this loft in April, and knew that the images had to convey the real feeling of this place, which is at once industrial and yet also beautiful. The dark ironwork (and “built” pieces that match that patina) are offset by the amber glow of the timber and brick, and the huge windows on two sides let light pour in from the street.

Too much light, actually, and we had to get creative to control it. We used many yards of black cloth in this loft!

Designer Cindy Bayon worked with the industrial feel of the place, and the eclectic and whimsical tastes of the owner, to create the ultimate bachelor pad; complete with a custom-fabricated steel kitchen, plenty of vintage ironwork, and even a heavy bag. The one prop we were missing here was the owner’s motorcycle (a Ducati) which is normally parked just to the left of the long dining table. This is no suburban McMansion!


A long, rustic dining room table fills the middle area of the ground floor. I made sure to retain the flow of light from right to left, but filled in strategically to prevent the foreground from being too contrasty. A TON of light is being added to the nearly-black kitchen to retain detail there while still holding the view out the windows.


The owner’s touch was a whimsical greek column adjacent to the kitchen.

The kitchen is badassery incarnate. Everything you’re looking at is custom fabricated in Muratore’s shop: check out the library ladder to reach the upper storage and the liquor shelf at the top. Edison bulbs are mounted up high, and also hang as pendants over the island. That’s the sleeping loft on the left, accessed by a staircase in the far corner.


The bath door is another custom fabrication, rolling shut on hardware that looks right at home here:



More custom fabrication from Muratore: this carriage travels along the original structural beam and supports the heavy punching bag suspended below.

We shot a lot of details in this place — there was eye candy everywhere! Below are a few more.







Zen concentration: Alan steadies the heavy bag before another 2-second exposure.

photo 1

And then we just couldn’t resist…..


Float like a butterfly, sting like a bee….sort of….

photo 3

I need to work on retaining my dignity while crawling around on tabletops.


4 responses to “San Francisco Loft by Muratore Corp

  1. What a great space with such eye candy. Love the patina on the woods, metal and stone and love the details. Can’t wait to see the final photos!

  2. No, I am not blind, Bob, but expect there might be more photos that are not included here. I can tell which are finals and which are not, such as the fun photos with Scott and Alan and the photos that show the process. Maybe Scott also photographed the loft. In any case, at the end, often all the finals are put together in a set. That’s what I am hoping to see.

  3. Curtis Weist

    Scott, can you give us an idea what constituted ‘a TON of light’ used in the kitchen? Thanks. Super shoot, by the way. We all appreciate you sharing these types of projects.

  4. Amy, these are the final photos. I always wish I could do better but in the end I think these are pretty good – certainly others might disagree. I rarely post scouting photos here, just my finished projects.

    Curtis, don’t know how to really quantify that. Just that we had to do a lot of lighting back there.

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