Monthly Archives: June 2016

Sydney Workshop Recap

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On the last day of May, I traveled to Sydney, to work with photographers at Campaigntrack, an Australian marketing firm specializing in real estate. We shot for 4 days, in 6 different houses ranging from the big and beautiful (see lead image, above) to the small and ordinary.

Campaigntrack was looking for a way to differentiate themselves and create a more upscale, sophisticated image that would stand out from the typical Aussie real estate photo. As they saw it, composition and styling were key components that they could work on…and I agreed. Usually, when I teach real estate photography, it’s all about lighting technique, so this was a terrific chance for me to focus entirely on composition and the “feel” of a photo — two things that are at least as important but which often get short shrift.

Having a variety of houses to work in was great, too – we got to play around in a gorgeous country villa, but we also spent time in houses that are much more typical. Campaigntrack photographers aren’t afraid to roll up their sleeves and move furniture, and frankly I was a bit shocked at the lengths they’re willing to go to make a room show at it’s best. We did 3 shoots a day, punctuated by one-hour sessions in a conference room dissecting the images on the big screen, and reviewing existing Campaigntrack work as well as that of their competitors.

And, like every time I’ve visited Oz, I was treated to an overwhelming display of hospitality. Thanks to Paul Gal, Nolan Metcalf, Tim Dean, Jori Scobie, and the entire CT team of photographers, videographers, copywriters, retouchers, and stuffidontevenknowabout!

Here are a few highlights from the week — thanks much to Nolan Metcalf for the behind-the-scenes photos!

New Course on Lynda.com

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The latest installment in a series of real estate photography courses I’m making with Lynda.com went live just a few days ago — this one has some pretty cool stuff in it!

This one is called “The Basics” and it’s coverage of an entire shoot, start to finish. I traveled down to Ojai California and we spent an entire week filming to get this 3+ hour video. In it, I take you through excruciating detail on the pre-shoot walkthrough, shooting the small easy rooms, shooting the more complex living room/family room, shooting the kitchen, and then the rear and front exteriors. There’s even a post-production video or two, showing what I did to re-touch some of the images.

Maybe the best part is the living room section, in which I made the same shot 3 times in a row — but with a stopwatch running each time. In the first go-through, I make a 60-second photo – this is the ultimate “Run-n-Gun” shot. Next, I pull everything back and re-shoot it, but with a more generous 5 minutes. And finally, I shoot the room but with a luxurious 15-minute clock running. I think it’s a pretty good example of just what the difference is between “Fast” and “Good”, and just what it is we do differently when we have more time. It’s worth noting that in my usual work, it’s not unusual to spend 2 hours on a single photo, and many photographers measure photo production in days, not minutes!

There are a couple more courses currently in the editing phase with Lynda, and we’re discussing future ones, so stay tuned.